Our Collection

About Us

Small and delicate, our collection is designed to enhance your beauty...

A dream of more than 10 years... that took us 18 months to achieve… and has now become true!

Now we can put all the cards on the table and introduce Innocence, a new line of women's ready-to-wear. Why did we call it Innocence? Because this term is reminiscent of dream, utopia, the escape from everyday life, and the aspiration to an ideal...

All that takes a lot of innocence.

We have everything it takes to make you live a magical experience, where honesty and togetherness are key.

Achieving this project was a long journey. The dream of a little girl who wanted to grow in an environment that she alone would choose. So she took sewing classes to try to understand the “science” of clothing, she graduated in management to identify the primary expectations of today’s customer, she completed internships and worked with established brands abroad in order to find out what all this looked like in real life.

Then came the day Heaven kicked us off and literally pushed us to take matters, or more specifically our dream, into our own hands.

The past 18 months were all about travelling to meet suppliers and producers. We managed to find out what is realistic today… and are saving some of our dreams for tomorrow.

Our journey was fraught with hurdles, which made the outcome even more satisfactory.

We experienced endless delays. So much so that we became despondent, thinking that we would never reach our goal. And yet we sought solutions.

Many of our emails went unanswered. Probably because our recipients perceived us as irrelevant or thought we were making a bad joke.

But Innocence also means giggles, aesthetics, and focus on details.

 

Now that we are all set, come and join us in that venture!

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                                                                          XOXO

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Chifra   

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